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Digital Marketing Industry

Digital Marketing Industry Law Challenges

Our digital marketing industry experienced lawyers help digital marketing companies navigate the legal landscape and proactively advise on unique legal issues faced by the digital marketing industry. 

Common legal issues faced by digital marketing companies include:

  • Negotiating deals with software and web developers

  • Protecting rights in web designs, look and feel, brands and logos and other proprietary content;

  • Trademark registrations;

  • Use of images on web sites and social media;

  • Blog and other content creation agreements;

  • Negotiating digital marketing service agreements with clients;

  • Digital marketing issues and online sales;

  • Social media management services;

  • GDPR and other privacy law compliance;

  • Creating entities and raising capital;

  • Enforcement of copyrights and other intellectual property rights against infringers;

  • Hiring contractors and employees; and

  • Website terms of use and terms of sale;

  • Deals with advertisers and co-marketers;

  • Data hosting agreements

  • Issues with metatags, keywords and Google® AdWords®; and

  • ICANN proceedings (including those under the UDRP)

Digital marketing companies face similar legal issues as businesses in the Professional Services, Digital Arts, Ecommerce, and Technology companies.  Read those pages for additional information regarding the legal solutions our industry teams provide.  

Legal Solutions for the Digital Marketing Industry

Clients in the digital marketing industry receive the full range of the firm’s services: litigation, intellectual property, and transactional. 

Our digital marketing industry legal team is experienced in protecting copyrights in various web site elements such as software, wireframes, characters, features and icons, as well as other audio and visual creative content.  We have also protected digital marketing domains and trademarks via trademark registration in the US and international jurisdictions.  Additional digital marketing services include DMCA compliance; ICANN proceedings (including those under the UDRP) to enforce domain ownership rights against infringers and cybersquatters; drafting employment agreements, independent contractor agreements, affiliate marketing agreements, NDAs, web and data hosting, and founder agreements to protect intellectual property rights and ensure they are owned by the company; drafting website terms of use and privacy policies compliant with data privacy laws; and drafting web development agreements and software development agreements.

We also assist digital marketing companies and founders with entity formation and strategy, including capital and financing strategies.  

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